Discovering Indu Active: Where Mindfulness Meets Movement
Welcome to our latest brand spotlight, where we're excited to introduce you to Indu Active – a conscious activewear brand that beautifully weaves spiritual intention with functional design. Founded in 2022 by Nikki Hemming, Indu Active brings a refreshing approach to athletic wear that goes beyond just looking good during your workout.
Born from Bali and the Chakras
Indu Active's story began during Nikki's yoga teacher training in Bali. Already possessing an entrepreneurial spirit, Nikki found herself in a transitional phase of life when she deeply connected with the teachings of the chakras. This spiritual awakening, combined with her passion for yoga and human connection, inspired her to create an activewear brand that carried deeper meaning beyond just functionality and design.
The result was Indu Active's first collection, The Chakras – a thoughtfully designed line where each piece represents one of the seven chakras, embodying its unique energy and intention through carefully considered details and colors.
Sustainability in Every Stitch
Sustainability isn't just a buzzword for Indu Active – it's woven into the very fabric of their business. Some of their sets utilize regenerated nylon repurposed from discarded fishing nets found floating at sea, while their pants are crafted from bamboo – a highly renewable resource known for its softness, durability, and minimal environmental impact.
Their commitment extends to packaging as well, using only recycled or compostable materials. By producing in small batches, Indu Active avoids overproduction and waste, encouraging mindful consumption rather than fast fashion.
Thoughtful Design, Exceptional Comfort
What sets Indu Active apart is their dedication to both beautiful aesthetics and practical functionality. Their fabrics are described as "buttery soft," offering the perfect balance of compression and stretch to support you through yoga flows while remaining versatile enough for everyday wear.
Unlike mass-market brands, Indu Active focuses on unique details – macramé straps, intricate paneling, and fishbone stitching – ensuring each piece is as unique as the person wearing it. Their activewear is designed for everyday wear, making their sets perfect for workouts, yoga sessions, beach walks, and even transitioning seamlessly from studio to social settings.
The Collection: Chakra-Inspired Excellence
As we transition into spring, their Solar Plexus Set has become a seasonal favorite. The soft pastel yellow complements sun-kissed skin beautifully, while the sunray straps on the back add an eye-catching detail. The top balances support and comfort, while the leggings feature flattering stitching and a convenient side pocket for practicality.
Don't overlook their "hidden gem" – the Throat Chakra Set. This rich royal blue piece stands out with its sophisticated, regal feel and intricate fishbone pleating running down the back of the top, designed to highlight backbends and twisted postures. The leggings echo this detail with pleating along the back of the cuffs for an elegant finishing touch.
A Brand Built by Women, For Mindful Movers
Indu Active was not only founded by a woman but built through a network of female connections every step of the way. Throughout the brand's creation, Nikki connected with talented women who supported its growth – helping with product design, manufacturer sourcing, logo creation, and photography.
The brand designs for individuals who value effortless style without compromising functionality. Their ideal customer purchases with purpose, choosing clothing that carries meaning and intention. Adventurous, active, and aware, Indu Active customers seek connection within themselves and their community while supporting small, sustainable brands that align with their values.
Behind the Seams: A Self-Taught Journey
What many don't know is that Nikki had no background in fashion, manufacturing, or business when she started Indu Active. Her designs began as simple sketches in her room in Bali, often drawing in chalk on borrowed leggings worn by friends to mark where designs and stitching would go. Every aspect of building the brand was self-taught, with support from her community – effectively creating her own "degree" in activewear through real-world experience.
Looking Forward
As Indu Active continues to grow, they remain committed to their founding principles: creating activewear with intention, maintaining sustainable practices, and empowering individuals to connect with themselves and others on a deeper level. Their unique combination of spiritual intention, sustainable materials, and thoughtful design sets them apart in the activewear industry.
By choosing Indu Active, you're not just purchasing high-quality activewear – you're supporting a small business with big values, directly impacting the dreams and vision of the people behind the brand. Every purchase makes a difference in helping conscious, women-owned businesses thrive.
Join us in celebrating this innovative brand that's proving activewear can be both mindful and beautiful, supporting both your practice and the planet.
